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Mergers, Acquisitions, Alliances and Synergies Case Study
Case Title:
The Bank of America-MBNA Merger: Creating a Giant in the American Credit Card Industry
Publication Year : 2006
Authors: Nirali Parikh, Mr. Amandio F. C. da Silva, Joel Sarosh Thadamalla
Industry: Credit Card
Region: US
Case Code: MAA0112A
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Bank of America, the second largest bank in the US, acquired MBNA, the third largest issuer of credit cards in the US, enabling the merged unit - Bank of America N.A. - to become the country's largest issuer of credit. Bank of America adopted inorganic route to grow. The merger was opposed by some consumer advocacy groups. The case study highlights issues related to the merger and its repercussions on the credit card industry.
Pedagogical Objectives:
- Analyse the American Credit card industry and share of Bank of America
- To understand the growth strategies of Bank Of America thorough in organic growth route
- To Analyse the effect of mergers and acquisition in the credit card industry.
Keywords : Mergers,Acquisitions,Alliances Case Study;Credit Card Industry; Bank of America; MBNA; banking; investment banking; merger, acquisition; competition; competitive strategy; monopoly; consumer action; synergy; United States of America (USA)
